The Witness History exhibition at the GPO is a unique taste of the spirit, sacrifice and upheaval of the 1916 Uprising. A project we were honored to be selected to be part of.
BACKGROUND
An Post created a fascinating, immersive exhibition within the GPO itself, based around the Rising in 1916. The exhibition conveys to the visitors the drama, volatility and tragedy of the time.
THE CHALLENGE
In addition to the brand design for the exhibition, An Post wanted a strategic positioning that allowed them to engage with target audiences in a highly effective manner.
SOLUTION
We created a well-received design, sympathetic to the time and exhibition tone. A series of workshops sharpened our positioning and messaging to each target audience. We delivered a highly successful exhibition design as well as a series of marketing and collateral items, brand guidelines, strapline, logo and usage template.
We worked with Catalyst DNA to create a brand identity and logo that were both appropriate to the era and captured the spirit of the Uprising. At all times Catalyst DNA proved to be positive creative and professional. The result of our combined efforts has been a widely praised and well-attended exhibition.
– Barney Whelan,
Director of Communications & Corporate Affairs,
An Post, GPO
Director of Communications & Corporate Affairs,
An Post, GPO