Get to Know Us - Catalyst Design & Advertising
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Get to Know Us

About us

Catalyst DNA began in 2003, when we discovered no agency was big enough to contain all our talents. So we built our own. Since then, we’ve done some great work for some great clients. And had a great time doing it.
We now have heavyweight, multi-award winning creative people in a range of disciplines. Design. Advertising. Brand identity and guidelines. Marketing. We do a whole lot of things very well indeed.


Design can say everything without speaking a word. That’s some powerful mojo.


Online, there are literally a billion other places your consumer could be. What you have to say better be pretty darn interesting.

Social media

Social media is a conversation between brand and consumer, shoes off, eating chocolate biscuits on the sofa and shooting the breeze. Messy but fun.


Keep it simple. Make it memorable. Be charming.


Whatever your brief, there’s a titan of creativity or maestro of strategic insight eager to cast an eye over it. All our staff are experienced, probably multi-award winning, work well even when you are not looking and enjoy a challenge.

It’s like all those things they said on their CVs were actually true.


Theo Payne

MD / Account Director

Theo has vast experience at managing creative projects of every type and size. He managed Irish International’s (now IIBBDO) below-the-line division for three years, and went on to do the same for Arks/EuroRSCG. In January 2002, he took the entrepreneurial plunge and co-founded Catalyst DNA.

Carla Killeen

Creative Director

Catalyst DNA is an agency built to focus on the creative needs of its clients. To this end, Carla heads up our team of talented people who create and activate engaging ideas across all media channels.
As a co-founder of Catalyst DNA, Carla excels at every design discipline, including print, online, sales promotion and strategic creative thinking.

Patrycja Lato

Senior Designer

Patrycja is an award-winning senior designer with 12 years experience and a Masters degree from the University of Fine Art and Design, Saar in Saarbrücken. She has attracted national and international recognition and her awards include winning at IDI (Irish Design Institute) as well as the ADC (Art Director’s Club Germany). Her experience ranges from brand identities, corporate and editorial literature to conceptual design and art direction.

Karl Brennan


After graduating from Ballyfermot College in 2011 with a diploma in Graphic Design, he went on to gain a BA in Visual Communication at DIT. His design skills were recognised when he won the Luas Poster Competition 2013. Karl has a passion for illustration and, most recently, he can be found delving into the world of motion graphics.

Catalyst consistently produces work of excellent quality across a wide range of materials.

– Liz Rowen,
Head of Health marketing

We have worked with Catalyst to achieve a highly successful rebranding and continue working with them on ongoing brand development.

– Des Buckley,
F.X. Buckley

We worked with Catalyst DNA to create a brand identity and logo that were both appropriate to the era and captured the spirit of the Uprising. At all times Catalyst DNA proved to be positive creative and professional. The result of our combined efforts has been a widely praised and well-attended exhibition.

– Barney Whelan,
Director of Communications & Corporate Affairs, An Post, GPO

The Asthma Society has harnessed the varied talents of CatalystDNA to oversee a brand redesign and the creation and launch of our new annual fundraising event, Bubble Day.

– Anne Kearney,
Asthma Society of Ireland

Catalyst have proven their creativity and professionalism, working with us across a wide range of projects.

– Carol Murphy,
ESB International

A few of our famous friends

We’re not here to make a name for ourselves. We’re here to make other names famous. Or perhaps just even more famous. We talk to our clients. Find out what the story is. And tell it well.