Although people were aware of asthma and its effects, the severity and extent of were underappreciated. 470,000 people in Ireland suffer from asthma, one person a week dies from an asthma attack.
Through a focused, high impact TV, radio and online campaign, we were able to raise awareness of asthma’s impact and give Asthma Society direct contact numbers.
Asthma is controllable. And with the Asthma Society’s help, you can take control of it.